10 - IKEA Sustainability Strategy - People & Planet Positive - © Inter IKEA Systems B.V. 2023 “No method is more e昀昀ective than a How IKEA can good example.” Ingvar Kamprad make a positive di昀昀erence Through our business, we have Part of our role is to use our size, creativity, a unique opportunity to lead the innovation and knowledge in life at home way by being a good example for to scale ideas and be a partner for positive positive change in society. change. Being a leader means looking critically at all Having a positive impact means that we aspects of our business, but also engaging always aim to generate more than we in the debate and enabling customers, co- use ourselves, working to make a positive workers, and partners to take action and di昀昀erence beyond our own business. contribute. We are committed to creating a better Each one of us can be a leader for change. everyday life for the many people and to To change the world, good ideas must be being people and planet positive. nurtured and magni昀椀ed to reach as many people as possible.