4 - IKEA Sustainability Strategy - People & Planet Positive - © Inter IKEA Systems B.V. 2023 The IKEA vision is our inspiration We want to create an IKEA Living our values Co-creating a better world business model that is sustainable. The IKEA vision, Caring for people and the planet is one We are open and engage with others, to create a better everyday of our core values, and it guides us in listening and learning and sharing life for the many people, is our how we work. From the very beginning, knowledge and ideas. Together we co- inspiration. we have always viewed waste as “a sin”. create a better world. This is how IKEA We were born in the rocky landscape has worked, and continues to work, with of Småland in southern Sweden where sustainability. We see the opportunity We must transform our way of working – people had to be creative with their to use creativity and knowledge to scale from linear to circular; from only using to limited resources. ideas, collaborate on challenges and be a also regenerating resources. As a business partner for positive change. Sustainability reliant on natural resources and people, this can’t be achieved alone. will also mean that we can secure the future Being bold in facing challenges of the IKEA business and value chain and the livelihoods of the millions of people that It’s about setting ambitions that we know Working long term for positive change contribute to it. we cannot reach alone. Still, being bold is not only about setting high ambitions, We work long-term for positive change, We believe that the IKEA culture – how we but also about being open and honest focusing on the root cause of issues and work and what we value – is fundamental about the challenges we face and making not only on treating the symptoms. The to achieving our vision. In other words, it is di昀케cult decisions that lead to a positive IKEA business setup allows us to make not only what we do, but how we do it, that impact. To take the next big steps will investments for the future in things like matters. mean talking about our successes and new technologies, innovative materials, failures, admitting we don’t have all of and ways of generating clean energy as the answers and being part of a wider well as in social development in the IKEA conversation to 昀椀nd new solutions. value chain.