Introduction | Becoming People & Planet Positive | Stakeholder engagement | Sustainability governance | SDG index Healthy & sustainable living - Our circularity agenda - Our climate agenda - Regenerating resources - Fair & equal - IWAY Launching a plant-based hot dog Supporting a dietary shift toward The hot dog has been an iconic part of the healthier options IKEA shopping experience for over 40 years. In FY23, we launched guiding principles for Now, we have developed a plant-based healthy and nutritious food for children. The hot dog as the latest innovative addition principles set out to safeguard and create to the family of plant-based products that clarity in terms of how we work with food dedicated to and developed for children. The we o昀昀er. We want to inspire even more customers to choose plant-based products principles also include responsible practices for children's marketing and advertising. at the same price or at a more a昀昀ordable price compared to animal protein-based They will function as an important extension options. of the IKEA Food Nutrition Pro昀椀ling system (IFNPS)2 The plant-based hot dog was well received and will provide robust and by customers in the 14 IKEA markets across knowledge-based direction to future product Europe, where it launched in FY23. We plan development and goal setting. to introduce the plant-based hot dog to With the guiding principles established, eight additional European markets, with we will now focus on developing and Working to make plant-based food expansion to the Australia and US markets implementing new children's dishes that in FY24. a昀昀ordable and accessible meet them, like our plant-based pieces, SLAGVERK. Developing a plant-based hot dog to As of 1 October 2023, we o昀昀er plant- match the classic IKEA hot dog texture based food at the same or a lower was a challenge. We aimed for a sensory price than the animal protein-based 1 experience similar to animal protein-based alternatives in more than 30 markets. hot dogs. Our plant-based version – made This includes veggie balls, plant balls, from rice protein, onion, apple, salt and veggie hot dogs, and plant-based soft ice. pepper – captures the traditional sausage's Read about our e昀昀orts to o昀昀er more smoky 昀氀avour. plant-based food. Today, the plant ball is available in 55 out of 62 IKEA markets (close to 90%). Our aim is to make the plant ball accessible in all markets. SLAGVERK breaded wheat-based pieces. 1 Ingka Group is the largest IKEA franchisee. 2 IFNPS classi昀椀es foods or beverages as healthier if they have a better nutritional composition compared to equivalent foods from a similar product category. By evaluating all our foods this way, we can better work toward making our food healthier. 13 - IKEA SUSTAINABILITY REPORT FY23
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